UC Berkeley Executive Education - Product Management Program

The Product Management Certificate Program is a five-day, immersive, in-person training experience. Before you arrive, we include a six-week online component (set aside about two hours per week for this), including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game. The program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program, to prepare you for your role: understanding your customers’ environment and needs, designing customer experiences, boosting your team’s performance, and mobilizing your organization to take action and develop a competitive advantage. Dr. Sara Beckman, who has led the program since 2006, continually updates the training program to reflect the latest research and industry best practices. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing product managers and companies like yours. grad cap icon Master Business Model Communication Effectively communicate, to any audience, a comprehensive business model for your existing business, as well as for product extensions and new lines of business you wish to create. The training leverages the Product Management Canvas as the primary framework. 1. Optimize Product and Product-Line Profitability Create pricing tools and systems ideal for your product portfolio and learn a systematic methodology to allocate scarce resources among products to optimize product profitability. 2. Improve Your Management Capabilities Learn how to effectively manage your cross-functional team even when you lack direct authority and or in remote work situations. 3. Speak the Language of Senior Management Hone your negotiation skills and effectively communicate as a product owner with the appropriate decision-makers and stakeholders to get your product management ideas implemented. 4. Transcend Day to Day Firefighting and Drive Strategy Gain effective methods for driving product decisions without succumbing to the “tyranny of the inbox”. 5. Go Deeper for More Transformational Ideas Harness the latest customer-centric frameworks to gain deeper insights. Integrate market feedback to drive innovation and build differentiated products and services.